If you’re looking for a good excuse to reach out to your network, why not send a holiday card? It’s a great way to re-establish your connection and spread holiday cheer. Oftentimes, a small gesture can go a long way toward goodwill.

Perhaps you’ll get a card back…and then maybe you’ll begin exchanging emails…then possibly a phone call for advice…then, before you know it, this one-time contact who you sent a holiday card to becomes your friend, your colleague, your referral machine. Oh the possibilities! Just from one little holiday card…