When you are an exhibitor at an expo or networking event, have a good supply of color flyers and brochures as well as order forms, price sheets and business cards that you can hand out to booth visitors. Make it easy for your potential clients or customers to find the information on your business later.

Hire a professional graphic designer to create your logo and design your website, brochures and all other collateral materials. Your money will be well spent, because good design goes a long way. IBM’s former chief executive, Thomas J. Watson Jr., once declared that “good design is good business.”

When you see something you like, find out who designed it – and call them! The designer will appreciate the referral, and you’ll already know their work. Be sure to mention the name of the person that referred you.