Keeping in touch these days is easier than ever. Send a text, send an email. Share your favorite article online, and tag someone who would be interested. Communicate with your contacts through your social media by interacting with their posts; like, comment, share. During this holiday season you can send a card or a newsletter.

“Touching” your contacts a few times a year will create a deeper connection. When you see someone at a networking event, they will be more likely to remember that helpful article you shared with them. When you’ve been helpful, you’ll be seen as a valuable contact.

People are more likely to do business with someone they feel like they know and can trust. Be that person!