If you have the opportunity to be an exhibitor at a networking event consider holding a prize drawing at your table. Ask the attendees to drop their business cards or write their name email and phone number on a piece of paper to drop into a fishbowl. The prize doesn’t need to be very expensive – a $10 gift card to a local restaurant or coffee shop is plenty.
The drawing will entice more people to your table, where you’ll have some interesting conversations. Even if you’re unable to talk to each person who drops their card, you’ll be able to follow up after the event, or add them to your mailing list.