Speaking opportunity at a networking event? Keep it under 30 seconds. Save the long stories for another time. Current studies estimate the average attention span at just 8 SECONDS. Get to the point, indeed.

In fact, this is why you need an “elevator speech”. You should be able to explain what you do in a clear and concise way. People who are interested will ask additional questions. And, if you play your cards right, you’ll get their business card and you can follow up with more details at a later time.

Get to the point in your emails, too. Skip the flowery prose and say what you mean.