Business networking, like any other business activity, requires concentrated effort to produce results. If you treat networking like an occasional or purely social club it will not produce good business results. Make a networking plan and work at it regularly.
Business networking requires consistent effort to make things happen. Consistent focused effort does not mean delivering a full-blown sales pitch to every person you meet, and plastering your brochures all around a given area. Consistent focused effort means working hard to become a regular, active, helpful presence in your networking circle – whether that be a chamber of commerce, with your colleagues or co-workers or any other networking group.
Build relationships first, your reputation next, and referrals and introductions will follow.