Your website, especially if it your personal site or the site of your small business, is a direct reflection of you. Is it clean, clear and easy to use? Can the people visiting your site easily figure out how to contact you?

An effective website should include a “contact” button, as well as clear information about the business. Use current photos and keep the website updated for maximum impact.

To keep people interested, it’s a good idea to refresh or re-design your website every two to three years. Keep up with the latest technology, and keep your website form looking outdated. Announcing your “new and improved” site is an excellent reason to reach out to your contacts. You could even ask a few of your trusted contacts to give you some feedback – open a dialogue and let them know they are appreciated.