Let the people in your network know you’ll be attending an event. Send out an invitation via your social media accounts. Make a few phone calls, send text messages or emails. Let people know you’re where you’re going and maybe they’ll join you. And maybe they’ll let you know that one of their contacts will be there and you should meet up and introduce yourselves.
Be especially sure to advertise your presence at an event if you are going to be an exhibitor. It’s a great reason to touch base with your clients and customers. Perhaps they’ll bring some friends to the mixer. When it comes to networking events, the more the merrier!